YOUR STORY. YOUR SUPERPOWER.
You want to be an influencer? A powerful brand? A change maker? A thought leader? You already are because you hold the power of the one thing that makes you unforgettable … your story.
It’s as unique as your fingerprints and your DNA. And when used in marketing, it becomes your single-most-powerful weapon.
It’s a relationship builder. It builds trust and humanity and makes people care.
t’s a content creator. It frees you up from chasing and creating endless content.
It’s a memory maker. It makes you unforgettable.
Until you uncover and tell your signature story, your story remains inside you waiting until you’re ready to share and wield its power.
And just like any good hero, your powers are all your own – making you the only person on the planet that you can do what you do in the way that you do it.
*How storytelling affects the brain
*Discover the 5 C’s of effective storytelling
*Learn #1 storytelling mistake and how to avoid it
*How to use story in marketing
*Learn the best places to use story to communicate your message
Best for entrepreneurs, business owners, women’s groups. It can be adapted for corporations.
UNFORGETTABLE: HOW TO USE STORY TO BE MEMORABLE
More people buy from businesses they feel connected to — they want their money to mean something. They want to connect with brands that get them– that serve them as a whole person. Customers want relational, not transactional.
How do you stand out in a crowded market place? How do you show your differences, outline the values and belief systems or even solve the problems your consumers have in a compelling way.
A brand story.
A brand story is more than a collection of data, it’s a marketing tool that when done well creates raving fans, brand loyalty, and increases profits.
What makes a business different from any other business that provides a similar service is not the provision of the service, but in the way, it’s positioned to provide an antidote to the customer true problem.
*How the brain responds to story
*How to discover the stories around you everyday
*How to use story in marketing
*Uncover the best stories to tell to move people to action
*Understand the storytellers responsibility and why you should always seek this first
Best for personal brands, entrepreneurs, business owners. It can be adapted for corporations.
STORYBOARD: HOW TO TELL YOUR STORY WITH SOCIAL MEDIA
Social media presents lots of opportunities to share a story. In this workshop, learn how to repurpose content to share your signature story.
*Learn the best way to repurpose and share content
*Learn what platforms work best for the story
Participants leave with a 30-day content plan.
HOW TO DEVELOP YOUR SIGNATURE STORY
Your experiences + expertise + point of view = your signature story. In this workshop, learn how to connect your “why” to life experiences to develop your story.
*Learn the 7-step framework of how to develop and tell a story
*Learn what you’re “really” selling
*Learn why your signature story is important
Participants leave with a story ready to share.
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