The COVID-19 Message Heard Round the World and Why We Didn’t Believe It.

As COVID-19 spread across the country, so too did a rash of corporate communication. Within days and sometimes weeks, we saw public service announcements, CEO’s on TV, full-page print ads and more, all intended to reassure us we were “all in this together.” Truth is,...

How to Use Your Story to Create Certainty in Uncertain Times

Change is one thing in life that everybody can definitely agree is constant. It happens to everyone. Not a single soul will waft through this world without undergoing change. The truth is we cannot predict what will happen to us next And with unpredictability comes a...

In a Time of Fear, Tell Your Story

We are afraid.  If nothing else, the novel coronavirus has taught us that #fear is real and fear is powerful. We don’t want to die. We want to socially distance ourselves from all things that remind of us our mortality. This virus is an ironic plague crippling our...

How To Attract Customers and Clients with Your Story

Think about all the emails and sales pages you’ve seen just in this last week, touting a new class, product, or service. Very often marketers will highlight the features and benefits of their latest creation but then fall short because they didn’t include...

10 Questions for Nonprofits to Ask to Craft a Great Story

Statistics alone rarely (if ever) convey the full-impact of your cause or the change you make in the community.  By now you know, storytelling is the great way to connect your donors to the humanity of your cause.  If you don’t know this, we should talk....

Storytelling: From the Boardroom to the Classroom

Storytelling is not a foreign concept. It’s simply a means to communicate data, facts, program details, values, emotions, relationships and transactions. Still not convinced it’s for you? Here are some examples of how to use story in your industry: ...

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How to Use Your Story to Create Certainty in Uncertain Times

How to Use Your Story to Create Certainty in Uncertain Times

Change is one thing in life that everybody can definitely agree is constant. It happens to everyone. Not a single soul will waft through this world without undergoing change. The truth is we cannot predict what will happen to us next And with unpredictability comes a...

In a Time of Fear, Tell Your Story

In a Time of Fear, Tell Your Story

We are afraid.  If nothing else, the novel coronavirus has taught us that #fear is real and fear is powerful. We don’t want to die. We want to socially distance ourselves from all things that remind of us our mortality. This virus is an ironic plague crippling our...

How To Attract Customers and Clients with Your Story

How To Attract Customers and Clients with Your Story

Think about all the emails and sales pages you’ve seen just in this last week, touting a new class, product, or service. Very often marketers will highlight the features and benefits of their latest creation but then fall short because they didn’t include...

10 Questions for Nonprofits to Ask to Craft a Great Story

10 Questions for Nonprofits to Ask to Craft a Great Story

Statistics alone rarely (if ever) convey the full-impact of your cause or the change you make in the community.  By now you know, storytelling is the great way to connect your donors to the humanity of your cause.  If you don’t know this, we should talk....

Storytelling: From the Boardroom to the Classroom

Storytelling: From the Boardroom to the Classroom

Storytelling is not a foreign concept. It’s simply a means to communicate data, facts, program details, values, emotions, relationships and transactions. Still not convinced it’s for you? Here are some examples of how to use story in your industry: ...

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The Wonder List: 215 Ways to Use the Internet to Market Yourself

The Wonder List covers simple techniques to getting noticed online. The List includes 15 free social media automation tools to help you save time. 

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